A free tutor on WhatsApp for learners in Africa. Your gift keeps it free.
Learners message Luma on the phone their family already has and get help with schoolwork, day or night, in their own language. No app, no new device, no fees for the schools that need it most.
Gifts from the United States go to Myriad USA, a 501(c)(3) public charity (EIN 58-2277856), for the Luma Learn Foundation US Fund, and are tax-deductible to the extent allowed by US law.
- Receipted by a US 501(c)(3)
- No platform fee on Every.org
- DAF and stock gifts welcome
- Cancel a monthly gift any time
A tutor in every pocket, not a device in every classroom
No app, no new device
Learners message Luma on WhatsApp, the app their families already use, and get step-by-step help with maths, science, languages and every other subject, at any hour.
Built where it is used
Luma is built in Africa, with content aligned to the curriculum learners are examined on and support in eleven languages. We visited 100 schools in 30 days to build it around real classrooms.
Free for schools that cannot pay
More than 250,000 learners, parents and teachers have signed up. Your gift funds the tutoring, the content and the support that keep Luma free for under-resourced schools.
See what your gift puts in a learner's hands
Thando
Grade 11 learner, Johannesburg. 60 seconds.
Thando shows how she uses Luma on WhatsApp, from her first message to getting help with any subject. This is the tutor your gift keeps running.
Choose your amount and how often on Every.org's secure page.
Where your gift goes
We run a small team and a lean operation. Gifts to the Luma Learn Foundation fund four things, and we report back to donors on what they did.
The tutoring itself
The AI tutoring that answers every learner, in their language, on WhatsApp, at any hour.
Curriculum-aligned content
Lessons, practice and explanations built for the subjects and exams learners actually face.
Schools and teachers
Onboarding under-resourced schools and supporting the teachers who bring Luma into their classrooms.
Hosting and support
The infrastructure and the people that keep Luma reliable for hundreds of thousands of users.
We report back
Donors get a short update on what their gifts did. If you want more detail on how funds are used, ask: we would rather show you than tell you.
Choose your amount and how often on Every.org's secure page.
Other ways to give from the US
Every route below is receipted by Myriad USA, a 501(c)(3) public charity, EIN 58-2277856.
Donor advised fund
Recommend a grant to Myriad USA (EIN 58-2277856), designated "Luma Learn Foundation US Fund". Or choose "donor advised fund" as the payment method on the Give button above.
Stock
Give appreciated stock through the Give button above (Every.org handles the transfer), or email Myriad USA for larger transfers.
Employer matching
Many US employers match gifts to 501(c)(3) charities. Search for Myriad USA (EIN 58-2277856) in your company's matching portal and name the Luma Learn Foundation US Fund. If the portal cannot find it, email us and we will help.
From an IRA
If you are 70 and a half or older, a qualified charitable distribution from your IRA can go to Myriad USA for the Luma Learn Foundation US Fund. Ask your plan administrator to reference the fund name.
By cheque
Payable to Myriad USA, with "Luma Learn Foundation US Fund" in the memo. Post to Myriad USA, 551 Fifth Avenue, Suite 2400, New York, NY 10176.
Wire transfer or other property
Email Myriad USA at donations@myriadusa.org (the details are just below) or call (212) 713-7660, and mention the Luma Learn Foundation US Fund.
Arrange your gift by email
For a wire transfer, a gift of stock, a donor advised fund grant or a larger gift, email the gifts team at Myriad USA. Tell them your name, the amount and how you would like to give. They will send what you need and issue your receipt.
Use these details
Send to
donations@myriadusa.org
Subject line
Gift to the Luma Learn Foundation US Fund
Prefer to call? Reach Myriad USA at (212) 713-7660 and mention the Luma Learn Foundation US Fund.
Where Luma comes from
Luma started with a question asked in the African bush: what would you do with all the money in the world? The answer was "educate my children". Two minutes on how that became a tutor on WhatsApp.
Luma Learn Foundation is the nonprofit arm of Luma Learn, based in Africa. For US donors it is hosted at Myriad USA, so your gift is receipted here and put to work there.
Meet the teamQuestions US donors ask
Is my gift tax-deductible?
I do not itemize. Does a gift still help at tax time?
Why does my gift go to Myriad USA?
What does it cost to give this way?
Where does the money go, and how will I know?
Can I give monthly and stop whenever I like?
Talk to a person
Questions about a gift, a matching programme, a DAF grant or what we would do with a larger contribution? Email James Barnard, Co-Founder and CEO, at james@lumalearn.ai. You will hear back within two working days.
Luma Learn Foundation is hosted at Myriad USA for donors in the United States. Myriad USA is a public charity within the meaning of Sections 501(c)(3) and 509(a)(1) of the Internal Revenue Code, EIN 58-2277856, 551 Fifth Avenue, Suite 2400, New York, NY 10176. Contributions are tax-deductible to the extent allowed by US law. Every.org, which processes online gifts, is also a 501(c)(3) public charity.
