We built a way to teach millions on WhatsApp.
Luma started as a free WhatsApp tutor for African learners and grew to 250,000+ users. Luma Skills brings that same learning engine to your workforce.
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Luma Skills
Frontline training on WhatsApp
Train your whole frontline in days, not months.
Luma Skills turns your rollouts, SOPs and compliance updates into 3 minute WhatsApp lessons your teams actually finish, in their language, on the phones they already own, with proof of competence for every worker.
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No apps. No logins. No excuses.
Manager view, live
New till system rollout
2,113 / 2,400
staff proven ready
214 stores · 3 languages
The problem
Your most important people are the hardest to train.
Tellers, drivers, guards, waiters, agents: the people who actually face your customers are the ones your training systems were never built to reach.
01
No desk, no email, no LMS
Most frontline workers never sit at a computer. Traditional e-learning simply never reaches the people who serve your customers.
02
Completion is not competence
A watched video proves nothing. When the incident happens, a tick-box training record does not protect you or your people.
03
Training fades fast
Without reinforcement, what people learn does not last. One-off workshops cannot change behaviour on the floor.
04
One language does not fit all
Your teams think in their home languages. Single-language training leaves real understanding to chance.
05
Everyone gets the same course
Veterans are bored and new hires are lost. Training that ignores what each worker already knows wastes everyone’s time.
06
You cannot show ROI
When training cannot prove its impact, its budget is the first thing cut. Attendance registers are not evidence.
How it works
Build. Send. Prove.
From the document you already have to a trained, verified workforce, in three steps.
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01
Build
Send us the document you already have: the SOP, memo, policy or product sheet. Luma turns it into short conversational lessons with knowledge checks, in your team’s languages. You review everything before it ships.
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02
Send
Lessons arrive on WhatsApp, timed around shifts. No apps, no logins, no passwords. Workers can ask follow-up questions and get answers grounded in your approved content, not internet guesses.
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03
Prove
Every worker’s understanding is checked, not just their attendance. Watch readiness climb site by site on a live dashboard, and export the audit trail whenever compliance asks.
The manager dashboard
See who is ready, site by site.
Track every rollout live, spot the questions your teams find hardest, follow up with anyone who has fallen behind and export the audit trail when compliance asks.
Luma Skills · Example Seafood Group
Pilot overview
⌕
Which crews still need the HACCP refresher before their next sailing?
Ask anything
Ask
8 of 49
crew on Freezer vessel B still have HACCP Refresher lessons open. She sails Monday 06:00. Reminders go out tonight, each in the crew member's own language.
Save to a report →
Enrolled
447
of up to 500 in the pilot · START recorded for every person
Completion
78%
▲ 6 pts on last week · of lessons assigned so far
Understanding
84%
first-attempt knowledge check average · within 2 points across all languages
Questions answered
1 284
23 were not in the approved material and are flagged for L&D
Completion and understanding, by cohortThis week ▾
Who finished, and who could still answer the question. Every row opens into the individual employee records behind it.
| Cohort | People | Completion | Understanding | Status |
|---|---|---|---|---|
| Freezer vessel A | 58 | 100% | 87% | At sea · last synced in port |
| Freezer vessel B | 49 | 84% | 85% | Alongside · sails Monday |
| Fresh fleet · 8 vessels | 214 | 73% | 83% | 3 to 10 day trips |
| Harbour factory · induction | 60 | 88% | 86% | Rolling intake |
| Shore services | 66 | 62% | 81% | Enrolling |
| Pilot total | 447 | 78% | 84% |
Freezer crews are set up and complete their lessons alongside, before a 35 to 55 day trip. A vessel at sea shows when she last synced, never a guessed number.
Understanding, then retentionBy programme
The first knowledge check, and the same questions four weeks later. This is the evidence that training stuck.
Company Induction 87% · 82%
Vessel Safety and Toolbox Talks 83% · 78%
HACCP Refresher 81% · 74%
First check
Four weeks later
Cold Chain lessons: in review, live week 16
What employees are askingThis month ▾
How long can pallets stand on the quay before core temperature is at risk?×5
Which gloves for the blast freezer? Answered from Cold Chain SOP×3
Who signs off a repaired strop before it goes back into use?×3
Mock-up with illustrative data. The company, sites, people and numbers are fictional.
Why WhatsApp
The one training platform your workforce already opens every day.
There is nothing to install, nothing to log into and nothing to forget. If a worker can message their family, they can complete their training.
- Works on any phone and uses almost no data.
- Lessons and conversations in your team's languages.
- Two-way: workers ask questions and get instant, accurate answers from your approved content.
80%
of the global workforce is deskless, yet most training tech is built for people at desks.1
90%+
completion rates reported for message-based microlearning, versus roughly 20-30% for typical e-learning.2
Sources: 1. Emergence Capital deskless workforce research. 2. Reported across message-based learning deployments (Arist, 2025). Luma Skills pilot results will be published as they land.
Industries
Built for the industries that run on frontline teams.
01
Food production & maritime
Deck safety, hygiene, cold-chain and traceability for vessels, factories and cold stores.
02
Retail & supermarkets
Till changes, promo launches, safety recalls and customer service standards, out to every store in days.
03
QSR & hospitality
Food safety, menu launches and service standards that survive high staff turnover.
04
Logistics & security
SOPs, incident procedures and site compliance for drivers, warehouse teams and guards in the field.
05
Mining & construction
Site safety, equipment procedures and incident reporting for crews on shift, underground and on site.
Training you can stand behind.
Records your compliance team can use, and data handling your workers can trust.
Proof, not promises
Auditable records of who was trained, what they mastered and when.
Privacy-first
Worker data is protected, never sold, and workers can opt out at any time.
Grounded in your content
Answers come from the material you approved. You review every lesson before it ships.
Let's talk about your frontline.
Book a 30 minute call. Tell us what your teams need, and we will show you how Luma Skills can help and what working together looks like.
Book a call